Wednesday, February 17, 2010

For Those Of You Who Sell Online

Today I am going to share a few tips I have picked up to help you increase your views, and hopefully your sales. I had to learn these the hard way, so I thought I would share from my experiences to save some of you time and energy.

First, SEO (Search Engine Optimization) Oh, how I hate to even see this term pop up!  It seems like the rules change daily.  Just about the time I get everything the way Google wants it, they change their minds.  Must be run by fickle men.  We women would figure it out right the first time - right?  

A while back Etsy started promoting ways to increase your chances of getting picked up by Google.  They have a detailed "how to" on their site.  I went through and did what they suggested for most of my items.  Recently I imported all of my Etsy items to Art Fire.  After I did all of that the Art Fire administration tells us that Google will kick our items if they find two identical titles!  So - now I have to change over 500 titles on one of those sites so they aren't the same and Google will accept them.  What a pain!  SO, if you are going to list an item in more than one place, anywhere on the Internet, be sure you change the titles to something different for every site.  Oh , and have fun......(not)

The rest I have to share is for those of you selling on Art Fire only.  I have figured out how to incorporate my mailing list there so people can sign up directly from my Art Fire page.  IF I ever figure out how to do it on Etsy I will be thrilled, and sure to share it.   I put a "how to" on my Art Fire blog.  You can also find an how to for changing the look of your shop.  Here is the address: Forbes Farm Art Fire Blog .  I hope you find it useful.

I'm off to the studio to try and find some inspiration for something new.  I'm presently stuck in a floral earring rut!

Have a good day all.



A.A.E. Glass Art said...

Thanks for sharing your tips. I am becoming more familiar with SEO everyday!!!


Jenni said...

Good Tips! I need to go back and check Etsy's How To's and make sure I'm doing all I can to be picked up by Google :) Hope you find some new inspiration today :)

Miss Val's Creations said...

Thank you for the tips. I recently upgraded my Artfire shop and need to work on marketing!

Stef H (Glitterbabe) said...

ur right. it has to be a man! grrrrr. we name our products for a reason and NOT so we have to change it at a different listing!